i like this print adv

Batman, I think everyone must know about it. The new batman movie-The Dark Knight. Their promotion print adv are attracted me. First time when I saw this poster in MTR station, I think it is cool and it is less that a movie poster use dark colour. but after watched the movie, I like this poster more than before. It was because that the poster was not just good in design(balance in visual, the 3 main actor comparable visual weight are equally on the page. It tell you that the moive story will around these 3 men. The Proportion is good, it use a horizontal design, match the design. In the poster, it not have much text on it, it only have the information, such as actor name, the movie name ...etc. But for the reader, it already feel interesting. The dark colour give the reader the feeling of secret. And the three main actor are holding a products that represt their character. After watching the movie, you really know that it is really match. The clown holding a card of Joker. It represent the clown is a joker, he does everything is like a joke. Second , the chief actor -batman, holding his weapon, represent he want to protect something. and the last one, in the movie he has a hero character, but he also have his dark sides, that people who don't know.
Some design, may be first time you see it, you don't think it is good design or may not attract you, but after you watched the movie or know the meaning behind, you can got other feeling of it!
http://www.youtube.com/watch?v=6UBP2nXtRRo